


How to choose the best social media platform for your business
Free marketing is a commodity worth its weight in gold. With social media sites, that is precisely what you get; free digital marketing that can reach thousands of consumers in an instant. By picking the social media platform that matches your consumer demographic, success is only a click away.
SEO Explained: here’s why URL slugs are so important
In our SEO Explained series, we take an in-depth look at URL slugs and why they're important for search and usability.
Why using “They” is actually a great idea
Despite the fierce debate over the grammatical efficacy of using "they" as a singular, the word has survived scrutiny and now proves more relevant than ever. Discover how the word was initially borrowed and adapted to our own language, and how its use can be applied in modern English.
5 amazing TED talks about language
Language is an integral part of our lives. However, we don't usually spend a lot of time thinking about it in-depth. If you want to learn a thing or two about how language influences human life all over the world, dedicate some time to watch these 5 great TED Talks.
How to use Instagram to effectively market your company
Instagram has gained 100 million active monthly users since 2010, making it a huge pool of potential customers. This social media platform is renowned for being more personal and community-orientated, making it a perfect place to promote your brand.
Here’s why translation is still super important
With social media platforms, websites, and education spanning continents, not countries, the need for translation is more vital than ever. An integral part of a successful online presence, quality, concise translations enable new markets to experience your content.
Why, when, and how you should use re-engagement e-mails
Dwindling e-mail subscriptions or declining engagement metrics do not mean your marketing e-mails are heading straight for the spam folder. Re-engagement e-mails act as a means to establish how your customer's needs have changed.
Case studies explained: How to write a compelling case study
You know why you need a case study. Now, let Yuqo explain how to write a good case study that will convince prospects you are the right choice for their job.
5 essential tips to prevent customer e-mail unsubscriptions
Emails offer a fantastic means of staying connected to your clients. In just a few short words and pictures, companies can tease a new product launch or entice new customers with a sale. Preventing your customer base from unsubscribing is an integral part of a successful marketing strategy.
How your company can drive success with LinkedIn
You probably already know the value of an online presence for your business, but are you using the right tools? We believe LinkedIn is the smartest tool of them all. If you can get LinkedIn to work for your business, you’ll see positive results where it counts. Here’s why using LinkedIn is better for your bottom line.