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4.4k 21 September 2018 at 08:09 4 minutes to read

Why, when, and how you should use re-engagement e-mails

Dwindling e-mail subscriptions or declining engagement metrics do not mean your marketing e-mails are heading straight for the spam folder. Re-engagement e-mails act as a means to establish how your customer's needs have changed.

5.3k 19 September 2018 at 08:09 5 minutes to read

Case studies explained: How to write a compelling case study

You know why you need a case study. Now, let Yuqo explain how to write a good case study that will convince prospects you are the right choice for their job.

3.2k 17 September 2018 at 08:09 4 minutes to read

5 essential tips to prevent customer e-mail unsubscriptions

Emails offer a fantastic means of staying connected to your clients. In just a few short words and pictures, companies can tease a new product launch or entice new customers with a sale. Preventing your customer base from unsubscribing is an integral part of a successful marketing strategy.

3.9k 14 September 2018 at 08:09 3 minutes to read

How your company can drive success with LinkedIn

You probably already know the value of an online presence for your business, but are you using the right tools? We believe LinkedIn is the smartest tool of them all. If you can get LinkedIn to work for your business, you’ll see positive results where it counts. Here’s why using LinkedIn is better for your bottom line.

23.5k 12 September 2018 at 08:09 4 minutes to read

Case studies explained: Why using case studies is important for your business

Case studies prove to your customers that you know what you're talking about. This type of content helps solidify existing customer relationships while attracting new target customers to your website. Prove you are an expert in your niche with compelling case studies.

49.9k 10 September 2018 at 08:09 5 minutes to read

Is the development of language a case of nature or nurture?

Why is it humans cannot speak to animals and vice versa? Is this inability a result of specific genes missing in our DNA, or because we've simply never needed to acquire this skill? The basic premise of nature versus nurture has stirred up arguments regarding linguistic development for decades.

5.1k 7 September 2018 at 08:09 4 minutes to read

What is content marketing exactly?

Content marketing helps all types of businesses grow their audience and increase conversion rate by providing consumers with value. Here are the basics behind content marketing, and why it's essential to the continued success of your business.

11.1k 5 September 2018 at 08:09 5 minutes to read

10 global companies who failed at translating

Nothing gets a better reaction than when multinational companies drop the ball on their marketing campaigns. There is a message behind that failure though; informed translation is hugely important to business success.

7.5k 3 September 2018 at 08:09 3 minutes to read

Will AI take our writing jobs?

The looming threat of jobs becoming obsolete in the wake of more intelligent technology is building in the content creation community. Will AI replace the voice and skill of the human writer? Here, we discuss the advantages, disadvantages, and potential of machine-written content.

4k 31 August 2018 at 08:08 5 minutes to read

How to use Pinterest to your brand’s advantage

Don't think that just because Instagram has hundreds of millions of users that Pinterest isn't worth your time. Businesses and brands can leverage this social media platform to promote their products and services to great effect. Here's how using Pinterest can benefit your business.

4k 29 August 2018 at 08:08 2 minutes to read

This is what you should do with old content

Old content could be costing your business potential customers and turning off your current customer base. In this blog, we break down the various options available that can help you clear out the clutter and make your website great again. You will have to part ways with some ageing content, but you can also update plenty of old content too.

3.6k 27 August 2018 at 08:08 4 minutes to read

Google My Business: The Key To Local SEO

Utilising Google My Business to its full potential is essential for informing customers about your business, as well as for boosting local SEO. This article reveals why your business needs to implement GMB.

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