


Buzzwords: Are They Important for Your Content?
Buzzwords are, in most cases, perceived as annoying. While they can serve to create an in-group feel, which can be a useful communication tool, they usually serve to alienate and frustrate, veiling meaning and diluting substance. Here we explore whether you should use buzzwords in your digital marketing strategy.
What Kind of Marketer Are You?
Marketing is a very broad realm, and it requires individuals with a range of different qualities and character types. Which might you be? Here we explore the different types of marketers in the field, so you can determine which one, or ones, you most identify with.
Best Practices for Effective Team Meetings
Team meetings are essential for the successful operation of any business. In this article, we'll explain why they are important, how to optimise them, and when it might be best to skip them entirely. Read on to discover some essential tips for enhancing the success of your business.
Humour in Advertising: How to Get it Right
Making people laugh endears them to you, whether they like it or not. Here, we'll discuss how to use humour in advertising to appeal to your target audience. When executed correctly, humour can be one of the greatest tools in your brand arsenal. When done wrong, however, the repercussions can be disastrous.
Attracting Gen Z: 11 Marketing Tips
Marketing to Generation Z takes a different approach than with other generations. But who are Gen Zers? And why are they important for your business? In this article, you'll find out how you can attract more Gen Zers with your brand, and what you should do differently compared to marketing to other generations.
9 words that define the 21st century
The 21st century has seen many huge changes to societies around the world. There are thousands of words that could have made this list, and what we cover is only a tiny portion of our time. Nevertheless, these nine words tell us so much about the age in which we live.
How to improve focus and productivity at work: practical tips
Cramming too many tasks into a workday has a counterproductive effect, as it negatively influences focus. Multitasking is totally overrated—it's actually the ability to focus on one thing at a time that will help you improve focus and productivity. It comes down to taking care of your body and mind, and keeping yourself free from distractions.
How to beat burnout when working from home
COVID-19 and subsequent lockdowns have forced millions of people all over the world to work from home. Migrating from offices filled with colleagues to their kitchen tables and living room couches, many workers are now experiencing work from home burnout. Discover the symptoms and learn how to handle the condition to the best of your ability.
10 Romanian idioms you can use to impress the locals
Romania is one of the most beautiful countries on Earth, and the people make it that much more enjoyable. If you want the full experience, you'll have to learn the language, and picking up on Romanian idioms is one of the main signs you've mastered it. Use them in the right situations, and you'll be sure to impress the natives around you.
E-commerce and climate protection: what can you do?
The ever-increasing impact of climate change is cause for e-commerce businesses big and small to make changes to protect the environment. Heightened productivity can often lead to a more dramatic environmental impact, but enforcing certain measures across your business can help you protect the climate, rather than hurt it. Here are some tips!