


Digital marketing terms you need to know
Digital marketing is a complex discipline that continues to evolve. Even the most experienced practitioners need regular refreshers. This is a glossary of the most common terms; what they mean, and how they can be used to your benefit.
What is gamification and how can it be used for content marketing?
Gamification is a highly effective social media outreach tool. It involves the use of a game to engage consumers and motivate them to interact with the brand. But what is the best kind of game to use, and on which social media channels? That all depends on the campaign. And of course, the customers you are trying to reach.
How euphemisms can improve your brand’s message
Euphemisms can be cloying and misleading, or they can win over customers before they even realize it. In this article, we approach the process of successfully integrating euphemisms into your marketing strategy.
The 3 top languages in Europe’s emerging e-commerce markets
Europe is one of the most linguistically diverse areas of the world. While English is commonly used, the language of sales is what works best in order to expand into new territories. Involving E-commerce, this means that translations are required. What are the top 3 languages to consider for your cyber sales strategy?
The 6 most spoken languages in Europe
Are you thinking of expanding your business into Europe? If so, congratulations! That's a huge step for any entrepreneur. However, you may want to consider mastering the basics of a few local languages, preferably one of the most frequently spoken ones.
Is it possible to forget your mother tongue?
Forgetting your native tongue is not something many people think can happen, yet it is a real possibility. We take a closer look at how this can happen, and how best to prevent it.