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15 November 2024 at 06:11 8 minutes to read

Why Do You Need a Clear Target Audience?

Identifying target audiences helps you to hone in on the individuals who will become your customers. In this article, we explore all you need to know about them, including how to identify and market to your own target audiences.

6.3k 29 October 2024 at 03:10 10 minutes to read

Why TikTok Is Good for Your Business

With over 1 billion monthly active users, TikTok certainly seems an appealing option for businesses and brands. But if you don’t have experience with content creation, can you still capitalise on the app’s extensive reach and advertising options? To understand if TikTok is good for your business, keep reading.

Professional Copywriter

10.2k 17 October 2024 at 05:10 10 minutes to read

What Is a Sales Funnel and How to Create One

A sales funnel is crucial to any business or brand's success, regardless of whether they're selling products or services. The key is knowing what a sales funnel is, what the benefits are, and how to implement a sales strategy specific to your company. To learn about all of this and more, keep reading.

Professional Copywriter

3 October 2024 at 06:10 9 minutes to read

What Is Demarketing, and Should You Implement It?

Demarketing can take your business or brand to the next level—if you implement your strategy properly. In this article, we'll guide you through the different types of demarketing, their benefits (and drawbacks), and some case studies to inspire you to create your own demarketing strategy.

11.9k 20 September 2024 at 05:09 6 minutes to read

How to Use Website Headings and Subheadings

Headings and subheadings break up text into coherent and organised sections, and are important for both increasing readability and enhancing SEO. Find out all about why and how to use headings and subheadings in online content.

1k 4 September 2024 at 03:09 8 minutes to read

Buzzwords: Are They Important for Your Content?

Buzzwords are, in most cases, perceived as annoying. While they can serve to create an in-group feel, which can be a useful communication tool, they usually serve to alienate and frustrate, veiling meaning and diluting substance. Here we explore whether you should use buzzwords in your digital marketing strategy.

1k 20 August 2024 at 05:08 7 minutes to read

What Kind of Marketer Are You?

Marketing is a very broad realm, and it requires individuals with a range of different qualities and character types. Which might you be? Here we explore the different types of marketers in the field, so you can determine which one, or ones, you most identify with.

1.2k 25 July 2024 at 04:07 8 minutes to read

Best Practices for Effective Team Meetings

Team meetings are essential for the successful operation of any business. In this article, we'll explain why they are important, how to optimise them, and when it might be best to skip them entirely. Read on to discover some essential tips for enhancing the success of your business.

1.5k 19 June 2024 at 05:06 6 minutes to read

Humour in Advertising: How to Get it Right

Making people laugh endears them to you, whether they like it or not. Here, we'll discuss how to use humour in advertising to appeal to your target audience. When executed correctly, humour can be one of the greatest tools in your brand arsenal. When done wrong, however, the repercussions can be disastrous.

1.1k 17 April 2024 at 12:04 11 minutes to read

Attracting Gen Z: 11 Marketing Tips

Marketing to Generation Z takes a different approach than with other generations. But who are Gen Zers? And why are they important for your business? In this article, you'll find out how you can attract more Gen Zers with your brand, and what you should do differently compared to marketing to other generations.

36.3k 3 September 2021 at 03:09 9 minutes to read

9 words that define the 21st century

The 21st century has seen many huge changes to societies around the world. There are thousands of words that could have made this list, and what we cover is only a tiny portion of our time. Nevertheless, these nine words tell us so much about the age in which we live.

25.1k 19 August 2021 at 11:08 8 minutes to read

How to improve focus and productivity at work: practical tips

Cramming too many tasks into a workday has a counterproductive effect, as it negatively influences focus. Multitasking is totally overrated—it's actually the ability to focus on one thing at a time that will help you improve focus and productivity. It comes down to taking care of your body and mind, and keeping yourself free from distractions.

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