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17 April 2025 at 11:04 8 minutes to read

Why Are Brand Values Important for Your Business?

Every brand has values, whether you agree with them or not. Identifying yours can help you to shape your brand as a whole and communicate effectively with your desired target audience and your employees. Here we break down why brand values are essential, and how to use them to grow your brand or business.

8 April 2025 at 01:04 9 minutes to read

How to Give Feedback to Your Content Team

Feedback sessions typically go one of two ways: they're either a complete waste of time and leave those involved feeling deflated, or they help to kindle a productive working relationship and enable team members grow in their careers. If you want your sessions to feel like the latter, then continue reading to learn how to make the most of them.

2 April 2025 at 09:04 6 minutes to read

How to Write Promotional Content

Promotional content or promotional writing is the lifeblood of any effective sales funnel. But how can you ensure that you strike the perfect balance between pushing sales and keeping your customers informed? Moreover, what are the elements that make promotional content impactful? For all this and more, keep reading.

Professional Copywriter

27 March 2025 at 02:03 8 minutes to read

How to Craft the Perfect Email Newsletter

Email may seem outdated, but email marketing is still one of the most effective forms of marketing around. It maintains relationships and delivers personalised content to those who are most likely to act on it. Find out exactly how and why to use it here.

20 March 2025 at 04:03 8 minutes to read

What Does Word-of-Mouth Marketing Involve?

Word-of-mouth is a time-tested form of organic marketing that allows businesses to gain new customers through authentic recommendations from previous happy customers. So, how do you harness word-of-mouth marketing to enhance your own business? We're here to give you some tips, but it's mainly about providing quality products and services!

5.7k 5 February 2025 at 08:02 7 minutes to read

What Is Voice Search Optimisation?

People are using their voices to search the web and issue commands to their devices more and more frequently. As such, it can be beneficial to optimise your content not just for typed searches, but for spoken ones too. Here we dive into the benefits and implementation of voice search optimisation.

12 January 2025 at 01:01 7 minutes to read

What Is a Unique Selling Point in Business?

If you can identify your USP, then chances are your business will be a success. But if you try to make it without one, it's more than likely you'll get lost in the quagmire that is the business world. Find out how to identify a USP for your own brand or business.

10 December 2024 at 02:12 9 minutes to read

What Is Flywheel Marketing?

Leveraging your most valuable asset, a sales flywheel harnesses the influence of loyal customers to power a continuous cycle of attraction, engagement, and delight. If you’re serious about growing your business in a modern sales environment, then adopting a flywheel marketing model is essential. To find out more, keep reading.

Professional Copywriter

15 November 2024 at 06:11 8 minutes to read

Why Do You Need a Clear Target Audience?

Identifying target audiences helps you to hone in on the individuals who will become your customers. In this article, we explore all you need to know about them, including how to identify and market to your own target audiences.

6.4k 29 October 2024 at 03:10 10 minutes to read

Why TikTok Is Good for Your Business

With over 1 billion monthly active users, TikTok certainly seems an appealing option for businesses and brands. But if you don’t have experience with content creation, can you still capitalise on the app’s extensive reach and advertising options? To understand if TikTok is good for your business, keep reading.

Professional Copywriter

10.3k 17 October 2024 at 05:10 10 minutes to read

What Is a Sales Funnel and How to Create One

A sales funnel is crucial to any business or brand's success, regardless of whether they're selling products or services. The key is knowing what a sales funnel is, what the benefits are, and how to implement a sales strategy specific to your company. To learn about all of this and more, keep reading.

Professional Copywriter

3 October 2024 at 06:10 9 minutes to read

What Is Demarketing, and Should You Implement It?

Demarketing can take your business or brand to the next level—if you implement your strategy properly. In this article, we'll guide you through the different types of demarketing, their benefits (and drawbacks), and some case studies to inspire you to create your own demarketing strategy.

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