10 tips to make your e-commerce shop a success
Running a successful e-comm business takes more than great products and a good website. In this article, we explore our 10 top tips to help make your e-commerce business profitable.
Content disasters: 5 content slip-ups your company needs to avoid
In this article, we look at 5 content blunders that landed the companies responsible in some really hot water. Plus, we'll also share some actionable tips to make sure your company doesn't end up being mentioned in an article like this one. Lorem ipsum: (almost) everyone’s favourite dummy text
Lorem ipsum has long served as the marketing, design, and publishing industries' standard for dummy text. But is it the best thing to use in your design drafts? The Oxford comma: grammar’s biggest troublemaker
In this article, we look at the Oxford comma (or serial comma). Read on to learn how this little comma managed to divide grammar enthusiasts all across the world. 
9 tips to help you market your business during Chinese New Year
In this article, we look at the significance of Chinese New Year for online business and share 9 simple tips to help you take advantage of this huge holiday. 
Valentine’s Day – love the love or hate the hype
Find an edge when Valentine’s Day rolls around. The industry is worth over 30 billion dollars globally and offers numerous marketing opportunities. Love it or loathe it, there’s no denying there is a mighty big pie from which to take your slice.
Digital marketing terms you need to know
Digital marketing is a complex discipline that continues to evolve. Even the most experienced practitioners need regular refreshers. This is a glossary of the most common terms; what they mean, and how they can be used to your benefit.
What is gamification and how can it be used for content marketing?
Gamification is a highly effective social media outreach tool. It involves the use of a game to engage consumers and motivate them to interact with the brand. But what is the best kind of game to use, and on which social media channels? That all depends on the campaign. And of course, the customers you are trying to reach. 
How euphemisms can improve your brand’s message
Euphemisms can be cloying and misleading, or they can win over customers before they even realize it. In this article, we approach the process of successfully integrating euphemisms into your marketing strategy. 
How to successfully market online to an international audience
Being prepared for international expansion will give you the edge when marketing globally. What works in one country may not work in another. Make sure you do not fail to understand the nuanced differences between cultures and regions. These easy to remember tips form a solid base for a successful international marketing strategy. 
How to use colour to strengthen your message
Colour is undoubtedly a major player in how you choose to market your brand. In this article, we explore how you can use colour to strengthen your brand's message. 
7 reasons why your small business needs online content
These days, any business, regardless of its size or industry, is online. So, how can you expect to stand out in such a competitive environment? Three words: Great online content.