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3.5k 29 March 2018 at 06:03 8 minutes to read

10 techniques for making irresistible marketing videos

Video content is a great way to attract more consumer interest. Streaming sites are so popular now, there is a big opportunity for you to make content seen by a wider audience. Here is our list of 10 techniques for making your video a must-see in a crowded market.

8.5k 28 March 2018 at 06:03 6 minutes to read

Here’s why consistent content is so important in online marketing

Whether you're an online marketer or business owner, chances are you've heard the term "consistent content." In this article, we'll show you exactly what this means and why it's so important to online success.

Steven Mike Voser

Emmy-nominated Journalist & Author

11.8k 27 March 2018 at 06:03 7 minutes to read

7 tips for better email marketing: How to write better emails today

Struggling to generate traffic and conversions via email? In this article, we share 7 foolproof tips to help you write better emails and drive up the success of your email marketing campaigns.

Steven Mike Voser

Emmy-nominated Journalist & Author

5.8k 21 March 2018 at 07:03 6 minutes to read

10 tips to make your e-commerce shop a success

Running a successful e-comm business takes more than great products and a good website. In this article, we explore our 10 top tips to help make your e-commerce business profitable.

Steven Mike Voser

Emmy-nominated Journalist & Author

5.3k 16 March 2018 at 08:03 5 minutes to read

Content disasters: 5 content slip-ups your company needs to avoid

In this article, we look at 5 content blunders that landed the companies responsible in some really hot water. Plus, we'll also share some actionable tips to make sure your company doesn't end up being mentioned in an article like this one.

Steven Mike Voser

Emmy-nominated Journalist & Author

7.6k 14 March 2018 at 08:03 3 minutes to read

Lorem ipsum: (almost) everyone’s favourite dummy text

Lorem ipsum has long served as the marketing, design, and publishing industries' standard for dummy text. But is it the best thing to use in your design drafts?

Steven Mike Voser

Emmy-nominated Journalist & Author

5.4k 9 March 2018 at 02:03 4 minutes to read

The Oxford comma: grammar’s biggest troublemaker

In this article, we look at the Oxford comma (or serial comma). Read on to learn how this little comma managed to divide grammar enthusiasts all across the world.

Steven Mike Voser

Emmy-nominated Journalist & Author

3.9k 14 February 2018 at 08:02 5 minutes to read

9 tips to help you market your business during Chinese New Year

In this article, we look at the significance of Chinese New Year for online business and share 9 simple tips to help you take advantage of this huge holiday.

Steven Mike Voser

Emmy-nominated Journalist & Author

4k 9 February 2018 at 12:02 4 minutes to read

Valentine’s Day – love the love or hate the hype

Find an edge when Valentine’s Day rolls around. The industry is worth over 30 billion dollars globally and offers numerous marketing opportunities. Love it or loathe it, there’s no denying there is a mighty big pie from which to take your slice.

5.7k 4 January 2018 at 09:01 6 minutes to read

Digital marketing terms you need to know

Digital marketing is a complex discipline that continues to evolve. Even the most experienced practitioners need regular refreshers. This is a glossary of the most common terms; what they mean, and how they can be used to your benefit.

Marguerite Arnold

5.7k 3 January 2018 at 01:01 5 minutes to read

What is gamification and how can it be used for content marketing?

Gamification is a highly effective social media outreach tool. It involves the use of a game to engage consumers and motivate them to interact with the brand. But what is the best kind of game to use, and on which social media channels? That all depends on the campaign. And of course, the customers you are trying to reach.

Marguerite Arnold

30.8k 12 October 2017 at 08:10 4 minutes to read

How euphemisms can improve your brand’s message

Euphemisms can be cloying and misleading, or they can win over customers before they even realize it. In this article, we approach the process of successfully integrating euphemisms into your marketing strategy.

Steven Mike Voser

Emmy-nominated Journalist & Author

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