

What are UTM parameters and why are they useful?
A UTM is an addition to a URL that returns detailed information about which of your links are being clicked and where. UTM data reveals user behavior for in-depth analysis and streamlining of your brand.
What is brand localisation and why is it so important for global success?
Localisation is key to growing your business overseas. Read on to learn more about how to localise your brand to achieve international success.
How to successfully translate your website and tap into foreign markets
Looking to bring your Online business to the next level? You may have heard that expanding into global markets can dramatically boost sales, and you are right! We break down 6 tips to help localise your website and tap into foreign markets.
10 steps to high quality backlinks
When it comes to assessing the value of your website, Google pays a lot of attention to your backlinks. Here is a guide to using out how to make sure your links are high-quality.What is an editor?
Editing and proofreading ensure that written texts are the best they can be before publication. Editors make sure the message is clear, the copy makes sense, and that the entire text is free from spelling and grammatical errors.Why native translators outperform non-native speakers
The jury is in: native translators outperform non-native speakers with an intrinsic ability to localize content. We take a look at the advantages a native translator has to offer, and why they should be considered for eCommerce translations.
5 mistakes to avoid when localising your website
Falling victim to any one of these 5 basic mistakes when localising international web content can be fatal. Make sure you get things right the first time by paying attention to basic SEO rules and considering your international customers.
A beginner’s guide to analytics: Why are they so important?
Analytics tools are becoming more and more essential in the fast-paced, highly competitive e-commerce environment. Learn what analytics are and why your online business can't go any longer without them.
Don’t forget your forms!
Simple forms are far more appealing to website and app users than over cluttered and complicated ones. Well-designed forms will ensure that users will fill each section out, minimizing mistakes. We take a look at what you need to include.