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11.4k 6 July 2018 at 08:07 6 minutes to read

The Zero Moment of Truth: Why it matters to your business

The Zero Moment of Truth has completely changed how we shop. But how exactly does it affect your small business, and how can you put together a marketing strategy with ZMOT in mind? Read on to find out.

Steven Mike Voser

Emmy-nominated Journalist & Author

4.2k 2 July 2018 at 08:07 4 minutes to read

How successful online businesses improve their search engine ranking

Generating increased internet traffic for your online business may sound like a complex task. The answer lies in how relevant and informative search engines deem your content.

9.7k 27 June 2018 at 08:06 6 minutes to read

10 English grammar mistakes you definitely want to avoid

Language evolves over time, and depends heavily on the structure of grammar. Here are 10 all-too-common grammar mistakes you must avoid when crafting high-quality English content.

3.8k 25 June 2018 at 08:06 3 minutes to read

Using how-to content to increase customer loyalty

The how-to article or video is an efficient tool used in the customer/brand relationship. First prompting a purchase, then entertaining and informing post-purchase, the how-to will keep customers coming back again and again.

13.5k 20 June 2018 at 08:06 4 minutes to read

How to successfully use emojis in your marketing campaigns

With nearly all internet users taking advantage of emojis, their benefits to businesses are plain to see. The success of emoji integration into marketing campaigns is underpinned by knowing when too much of a good thing can put customers off.

4.6k 13 June 2018 at 08:06 6 minutes to read

Top 10 tips for link building in 2018

Good news—link building is still effective. Bad news—now it's even more complex than before. However, this certainly doesn't mean it's impossible. In this article, we offer 10 tips to help your business build links more effectively in 2018.

5.7k 6 June 2018 at 08:06 2 minutes to read

The best day and time to send your email marketing campaigns

With many aspects of life, everything comes down to the timing; and that certainly applies to email marketing tactics as well.

15.4k 1 June 2018 at 08:06 3 minutes to read

How to use double/single quotation marks

Quotation marks are one thing that throws many non-English writers. In this article, we explore some common rules to make sure you're using double or single quotes properly.

Steven Mike Voser

Emmy-nominated Journalist & Author

3.9k 30 May 2018 at 08:05 3 minutes to read

How to trigger consumer engagement on social media

Incorporated into virtually every aspect of our daily lives, social media, can provide an almost infinite pool of future customers. Successfully driving engagement from such a diverse range of potential clients is no small feat, but an effort worth its weight in gold. The key is knowing where to start.

29.7k 16 May 2018 at 08:05 5 minutes to read

Understanding grammatical gender: why your chair can be male or female

Remember sitting in Spanish class and wondering how jam can be a she? In this article, we take an in-depth look at grammatical gender and try to break it down for English speakers.

Steven Mike Voser

Emmy-nominated Journalist & Author

11.5k 2 May 2018 at 08:05 6 minutes to read

What are UTM parameters and why are they useful?

A UTM is an addition to a URL that returns detailed information about which of your links are being clicked and where. UTM data reveals user behavior for in-depth analysis and streamlining of your brand.

13.4k 30 April 2018 at 08:04 5 minutes to read

What is brand localisation and why is it so important for global success?

Localisation is key to growing your business overseas. Read on to learn more about how to localise your brand to achieve international success.

Steven Mike Voser

Emmy-nominated Journalist & Author

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