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11.2k 5 September 2018 at 08:09 5 minutes to read

10 global companies who failed at translating

Nothing gets a better reaction than when multinational companies drop the ball on their marketing campaigns. There is a message behind that failure though; informed translation is hugely important to business success.

7.5k 3 September 2018 at 08:09 3 minutes to read

Will AI take our writing jobs?

The looming threat of jobs becoming obsolete in the wake of more intelligent technology is building in the content creation community. Will AI replace the voice and skill of the human writer? Here, we discuss the advantages, disadvantages, and potential of machine-written content.

4k 31 August 2018 at 08:08 5 minutes to read

How to use Pinterest to your brand’s advantage

Don't think that just because Instagram has hundreds of millions of users that Pinterest isn't worth your time. Businesses and brands can leverage this social media platform to promote their products and services to great effect. Here's how using Pinterest can benefit your business.

4k 29 August 2018 at 08:08 2 minutes to read

This is what you should do with old content

Old content could be costing your business potential customers and turning off your current customer base. In this blog, we break down the various options available that can help you clear out the clutter and make your website great again. You will have to part ways with some ageing content, but you can also update plenty of old content too.

4.5k 24 August 2018 at 08:08 6 minutes to read

Why your business needs to create a blog series

Writing a blog series is a great idea for businesses looking to boost their traffic and authority. These posts are in-depth, easy to share, and are great for SEO. In this article, we'll discuss the benefits of crafting a blog series, providing you with all the info you need to get the process started!

5.8k 20 August 2018 at 08:08 4 minutes to read

Why online ads no longer work at persuading internet users

Annoyance and disdain are just two of the emotions many users experience when a giant, flashing banner appears above their internet content. Why is it that these adverts no longer drive customer interaction?

3.6k 17 August 2018 at 08:08 6 minutes to read

You need to start guest blogging today!

Guest blogging is an inexpensive promotional strategy that nearly anyone can try. However, to make the most out of this process, you need to abide by certain rules and remember some key tips. Here's everything you need to know to start guest blogging successfully.

3.7k 13 August 2018 at 08:08 4 minutes to read

Why internal linking matters

Internal linking and a killer content marketing strategy go hand in hand. Yuqo knows how to provide content that is fully optimised for a positive user experience with high search ranking potential.

3.8k 8 August 2018 at 08:08 6 minutes to read

6 steps to creating a better blogging strategy

Blogging is a must for any online business. However, without a proper strategy backing up your blogging approach, the chances of your posts connecting with your audience are slim. Read on for 6 tips to help you build a solid blogging strategy today.

Steven Mike Voser

Emmy-nominated Journalist & Author

7.3k 1 August 2018 at 08:08 3 minutes to read

How to recognise and use homophones

Homophones often cause confusion, especially in conversation. Even if English is your mother tongue, it’s still possible for homophones to be easily misinterpreted. To master the use of homophones, you need to know how they work.

5.4k 30 July 2018 at 07:07 4 minutes to read

5 essential tips for drumming up pre-event excitement

With your target audience at your fingertips, how do you keep them engaged and coming back for more? Passionate and engaging marketing campaigns leading up to a big event are a great way to get people invested in your brand and message.

3.9k 27 July 2018 at 08:07 4 minutes to read

Why B2B videos are hot and happening

The time to invest in B2B video marketing is now. The numbers show that video content is just as influential in B2B markets as it is in B2C. Here's what you need to know about crafting high-quality B2B videos, even if you don't have much money to spare.

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