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6.6k 19 November 2018 at 08:11 5 minutes to read

How to measure Black Friday and Cyber Monday success with Google

Black Friday and Cyber Monday are two of the busiest shopping days of the year worldwide. But if you want to benefit from them, you need to not only come up with some great deals and discounts, but also track their effectiveness properly. Google Analytics can help you with that.

3.1k 14 November 2018 at 08:11 3 minutes to read

SEO explained: why redirects play a fundamental role

Permanent redirects are cached by browsers and can be used to replace old and deleted pages. Temporary redirects allow users access to pages at other URLs when the original is down or inaccessible. Both of these redirects affect SEO, allowing sites to either preserve or avoid passing link equity to a new URL.

3.7k 7 November 2018 at 08:11 4 minutes to read

SEO explained: the impact of alt texts

Alt texts are HTML attributes used to describe images. Why should you use them and how can they benefit both your audience and your SEO? Read this article to find out.

4.8k 31 October 2018 at 08:10 5 minutes to read

SEO explained: the effect of good readability

When we think about the variables that influence Google rankings, readability often doesn't come to mind first. At the same time, improving your readability can directly impact SEO as well as establish a better connection with your audience. In this article, we'll talk about the importance of readability and ways to improve it.

8.5k 26 October 2018 at 08:10 5 minutes to read

The best and worst times to post on social media

Social media can serve as a means of communication between a business and its audience, making it a vital element in the toolbox of every enterprise. Posting at the optimal time can greatly impact just how much attention and engagement your posts receive.

20.5k 24 October 2018 at 08:10 5 minutes to read

SEO explained: the impact of a great call-to-action (CTA)

The CTA may look simple, but it has a mighty impact on the visitors of your website. And while you can succeed without utilising CTAs, you should still consider them to boost SEO, conversions, and overall sales. Read on to find out more about the importance of CTAs for every business.

4.9k 22 October 2018 at 08:10 3 minutes to read

How to navigate cultural differences in marketing

If you thought numbers and logistics were the only things you'd have to worry about when expanding your business overseas, think again. In today’s world, there is a huge emphasis placed on cultural diversity and different ways to engage, value, and respect others.

Alexandra Hicks

5.2k 17 October 2018 at 08:10 6 minutes to read

SEO explained: the importance of internal and external linking

In this article, we take an in-depth look at internal/external linking and why it is such an important aspect of SEO. Read on for a basic explanation of internal and external links, how they work, and how they can benefit your site.

Steven Mike Voser

Emmy-nominated Journalist & Author

7.4k 10 October 2018 at 08:10 3 minutes to read

SEO explained: the importance of proofreading

We’ve all heard of proofreading an essay for a class assignment. But most people don’t realise that every single post or document you release to the public needs to be proofread before it can be considered complete.

Alexandra Hicks

12k 8 October 2018 at 08:10 5 minutes to read

What are palindromes exactly?

Palindromes are interesting and fun. If you want to learn how they differ and how to create them, we'll gladly help you. Read this article to find out more about the origin and meaning of palindromes.

23.8k 5 October 2018 at 08:10 5 minutes to read

How to choose the best social media platform for your business

Free marketing is a commodity worth its weight in gold. With social media sites, that is precisely what you get; free digital marketing that can reach thousands of consumers in an instant. By picking the social media platform that matches your consumer demographic, success is only a click away.

7.3k 3 October 2018 at 08:10 6 minutes to read

SEO Explained: here’s why URL slugs are so important

In our SEO Explained series, we take an in-depth look at URL slugs and why they're important for search and usability.

Steven Mike Voser

Emmy-nominated Journalist & Author

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