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5.1k 30 November 2018 at 08:11 4 minutes to read

Why you should definitely be using A/B tests in your e-mail marketing

If you own a business or run a website, chances are you have some type of active e-mail marketing campaign in place to drive traffic and sales. A/B testing is a crucial factor to increasing or continuing your success with e-mail marketing.

Alexandra Hicks

3.2k 28 November 2018 at 08:11 4 minutes to read

SEO explained: here’s how site speed affects SEO

In mid-2018, Google announced its latest algorithms would now take site speed into consideration when ranking sites for mobile. In this article, we'll take a closer look at how site speed affects SEO and share some simple tips for improving your site/page speed.

Steven Mike Voser

Emmy-nominated Journalist & Author

3.4k 23 November 2018 at 08:11 4 minutes to read

How and why to write content with the inverted pyramid

The inverted pyramid is an ideal writing style for news and marketing. It offers readers the most important information immediately, ensuring your most vital points are digested before they move on to a new page.

28k 21 November 2018 at 08:11 6 minutes to read

SEO explained: How to optimise your images for web search

Image SEO might seem tricky; that is, until you learn the rules. We want to help you understand image optimisation so you can improve both SEO and the user experience on your website.

6.8k 19 November 2018 at 08:11 5 minutes to read

How to measure Black Friday and Cyber Monday success with Google

Black Friday and Cyber Monday are two of the busiest shopping days of the year worldwide. But if you want to benefit from them, you need to not only come up with some great deals and discounts, but also track their effectiveness properly. Google Analytics can help you with that.

3.2k 14 November 2018 at 08:11 3 minutes to read

SEO explained: why redirects play a fundamental role

Permanent redirects are cached by browsers and can be used to replace old and deleted pages. Temporary redirects allow users access to pages at other URLs when the original is down or inaccessible. Both of these redirects affect SEO, allowing sites to either preserve or avoid passing link equity to a new URL.

3.8k 7 November 2018 at 08:11 4 minutes to read

SEO explained: the impact of alt texts

Alt texts are HTML attributes used to describe images. Why should you use them and how can they benefit both your audience and your SEO? Read this article to find out.

4.9k 31 October 2018 at 08:10 5 minutes to read

SEO explained: the effect of good readability

When we think about the variables that influence Google rankings, readability often doesn't come to mind first. At the same time, improving your readability can directly impact SEO as well as establish a better connection with your audience. In this article, we'll talk about the importance of readability and ways to improve it.

8.7k 26 October 2018 at 08:10 5 minutes to read

The best and worst times to post on social media

Social media can serve as a means of communication between a business and its audience, making it a vital element in the toolbox of every enterprise. Posting at the optimal time can greatly impact just how much attention and engagement your posts receive.

20.8k 24 October 2018 at 08:10 5 minutes to read

SEO explained: the impact of a great call-to-action (CTA)

The CTA may look simple, but it has a mighty impact on the visitors of your website. And while you can succeed without utilising CTAs, you should still consider them to boost SEO, conversions, and overall sales. Read on to find out more about the importance of CTAs for every business.

5k 22 October 2018 at 08:10 3 minutes to read

How to navigate cultural differences in marketing

If you thought numbers and logistics were the only things you'd have to worry about when expanding your business overseas, think again. In today’s world, there is a huge emphasis placed on cultural diversity and different ways to engage, value, and respect others.

Alexandra Hicks

5.4k 17 October 2018 at 08:10 6 minutes to read

SEO explained: the importance of internal and external linking

In this article, we take an in-depth look at internal/external linking and why it is such an important aspect of SEO. Read on for a basic explanation of internal and external links, how they work, and how they can benefit your site.

Steven Mike Voser

Emmy-nominated Journalist & Author

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