


Digital marketing terms you need to know
Digital marketing is a complex discipline that continues to evolve. Even the most experienced practitioners need regular refreshers. This is a glossary of the most common terms; what they mean, and how they can be used to your benefit.
How to successfully market online to an international audience
Being prepared for international expansion will give you the edge when marketing globally. What works in one country may not work in another. Make sure you do not fail to understand the nuanced differences between cultures and regions. These easy to remember tips form a solid base for a successful international marketing strategy.