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What Are Long-Tail Keywords?

Long-tail keywords help you cut through the noise and rank for specific search queries. With benefits such as increased relevance and greater ROI, they're well worth using! Let's take a look at exactly how and why to use long-tail keywords in your digital marketing strategy.
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Hello Yuqo

How to Use Colour to Strengthen Your Brand’s Message

Colour is an incredibly powerful tool, influencing customer behaviour in a heartbeat and creating a lasting impression about your brand. Here, we look at how to harness colour to your advantage.
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Hello Yuqo

Why Your Employees Are Great Brand Ambassadors

For fledgling businesses and larger ones alike, utilising your employees as ambassadors for your brand can be a great promotional tool, and one that improves workplace satisfaction. Find out what to do, and what not to do, when initiating an employee ambassador programme.
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