Luke Sholl

How B2B Is Different From B2C

Explore how B2B focuses on tailored, fact-driven strategies for companies while B2C targets a broader audience with emotional connections. Not sure which approach suits your business best? Keep reading to find out more.
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Hello Yuqo

Mastering Social Media Algorithms in 2025

Social media algorithms can feel like the bane of your online life. Please them and you thrive; fail to engage, and your content disappears into the void. This guide breaks down how algorithms on TikTok, Instagram, Facebook, and YouTube actually work—and how to make them work for you.
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Luke Sumpter

How to Navigate Cultural Differences in Global Marketing

Discover why culture is crucial in global marketing. Learn from common missteps and explore practical strategies, like Hofstede's dimensions and pre-launch testing, to build culturally intelligent campaigns that truly resonate.
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