Luke Sholl

Why TikTok Is Good for Your Business

With over 1 billion monthly active users, TikTok certainly seems an appealing option for businesses and brands. But if you don’t have experience with content creation, can you still capitalise on the app’s extensive reach and advertising options? To understand if TikTok is good for your business, keep reading.
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Luke Sholl

What Is a Sales Funnel and How to Create One

A sales funnel is crucial to any business or brand's success, regardless of whether they're selling products or services. The key is knowing what a sales funnel is, what the benefits are, and how to implement a sales strategy specific to your company. To learn about all of this and more, keep reading.
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Hello Yuqo

What Is Demarketing, and Should You Implement It?

Demarketing can take your business or brand to the next level—if you implement your strategy properly. In this article, we'll guide you through the different types of demarketing, their benefits (and drawbacks), and some case studies to inspire you to create your own demarketing strategy.
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